Channel Marketing Manager

Role Overview

The Channel Marketing Manager, EMEA owns the regional marketing strategy and execution required to generate demand and revenue through ConnectWise distributors and channel partners.

What You Will Do

Own the EMEA channel marketing plan, aligning investment and execution with regional revenue priorities, pipeline gaps and priority partner segments. Partner with EMEA Channel Sales and distributors to identify the partners, accounts, markets and solutions with the greatest growth potential.

Why It Might Be a Fit

6+ years of B2B channel or partner marketing experience, ideally within SaaS, cybersecurity or the IT channel. Experience building and executing through-partner demand programs that produced measurable pipeline and revenue.

Requirements

• 6+ years of B2B channel or partner marketing experience, ideally within SaaS, cybersecurity or the IT channel
• Experience building and executing through-partner demand programs that produced measurable pipeline and revenue
• Strong knowledge of MDF and co-op programs, including planning, governance, compliance, forecasting and ROI measurement
• Experience working with distributors, resellers or managed service providers across multiple EMEA markets
• Ability to translate revenue priorities into focused partner segments, campaigns, investment decisions and execution plans
• Strong commercial and analytical judgment, with experience measuring partner activation, pipeline, bookings and program effectiveness
• Demonstrated ability to lead complex cross-functional initiatives without direct authority
• Excellent communication and stakeholder-management skills, including experience partnering with regional Sales leaders and global teams
• Ability to manage multiple markets, budgets, partners and programs in a fast-moving environment

Benefits

• Competitive salary
• Benefits package
• Opportunity for professional growth and development