Product Marketing Manager

Role Overview

The Product Marketing Manager is responsible for conceiving, developing, and maintaining innovative integrated go-to-market (GTM) strategies that drive demand in assigned markets. This role works in partnership with cross-functional teams to develop effective messaging, obtain market intelligence, build sales enablement, and deliver compelling assets.

What You Will Do

Essential duties include providing support to cross-functional teams, researching and analyzing market findings, designing and delivering marketing and communication strategies, and analyzing and assessing performance of marketing strategies.

Why It Might Be a Fit

The ideal candidate will have strong communication skills, the ability to situationally adapt to new technology and processes, and experience in the Technology Solution Provider Market and its submarkets.

Requirements

• Ability to manage projects and processes independently with limited supervision
• Advanced knowledge of applicable work area
• Ability to situationally adapt and understand new technology/processes as per business and partner requirements
• Knowledge of the Technology Solution Provider Market and its submarkets
• Ability to do unified product demonstrations, delivering presentations to customers and prospects
• Strong communication skills and presentation skills, both verbal and written, with the ability to communicate across business and technology
• Strong problem structuring, identification, and resolution skills
• Ability to translate ideas into clear, high impact communications (e.g., emails, papers)
• Ability to work in a rapid pace environment with multiple and shifting priorities, while maintaining good judgment
• Ability to define and create use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, and sales enablement readiness in partnership with other product marketing managers, product management and sales teams
• Strong business awareness and acumen