Director I, Category Growth & Demand Programs (Rocket Growth)

Role Overview

As the Head of Category Growth & Demand for Rocket Growth, you will lead the strategic engine responsible for accelerating seller success and maximizing selection growth. Your mission is twofold: building scalable, programmatic frameworks that optimize the core levers of e-commerce – such as pricing, conversion, and visibility, and architecting a high-impact promotions & demand strategy for RG & Sellers.

What You Will Do

Architect Growth Programs, Enable Brand & Seller Growth, Lead Promotions & Campaigns, Innovate Demand Channels, Optimize Playbooks, and Cross-Functional Leadership.

Why It Might Be a Fit

The role requires a proven track record in managing full-funnel growth strategies, with deep expertise in performance marketing, CRM, and user lifecycle optimization to drive scalable acquisition and retention.

Requirements

• Overall Experience: 12+ years of overall professional experience
• Relevant experience in an e-commerce or similar high-growth online set-up, specifically in Marketing, Program Management, Product Management, or Category Management
• Master’s degree in business fields (Marketing, Operations) preferred
• Digital Marketing & User Growth: Proven track record in managing full-funnel growth strategies, with deep expertise in performance marketing, CRM, and user lifecycle optimization to drive scalable acquisition and retention
• Analytical Rigor: Ability to synthesize complex datasets to identify growth bottlenecks and opportunities and strong data-oriented prioritization; comfort with SQL or advanced Excel is highly preferred
• Program Management: Experience in technical program management in a high growth, high SKU count environment (e-Commerce or high SKU count Retail)
• Impact Delivery at Scale: Demonstrated ability to drive significant impact, revenue & customer growth for $Billion+ businesses
• Stakeholder Management: Exceptional oral & written communication skills with the ability to influence cross-functional partners without authority (Sales, Technology, Marketing, Operations) and lead teams through ambiguity in a fast-paced environment
• Adaptability & Innovation: Proven ability to drive 0-1 innovation with an “Aim High & Find a Way” attitude in large organization. Experience working with modern marketing levers such as KOL ecosystems to drive demand is a plus

Benefits

• Dental insurance
• Vision insurance
• 12 weeks of probation period
• Full-time regular position