Demand Generation Manager

Role Overview

The Demand Generation Manager will own driving new business into the pipeline, developing demand gen strategy, identifying high-impact campaigns, and executing with accountability for pipeline and revenue outcomes.

What You Will Do

The role involves building and running multi-channel demand gen campaigns, owning paid advertising strategy and execution, partnering with the BDR team, and analyzing pipeline and revenue data to guide campaign decisions.

Why It Might Be a Fit

The ideal candidate will have 3-6+ years of B2B marketing experience, a proven track record of generating measurable pipeline and revenue impact, and strong analytical skills to use pipeline and revenue data to guide decisions.

Requirements

• 4-5+ years of B2B EdTech demand generation or growth marketing experience
• Hands-on expertise building and running multi-channel campaigns (email, content, social, digital advertising)
• Proven track record of generating measurable pipeline and revenue impact through demand gen campaigns
• Strategic mindset with strong analytical skills to use pipeline and revenue data to guide decisions
• Demonstrated experience with ABM strategy and close partnership with sales teams on key account targeting and messaging
• Experience with marketing automation platforms and CRMs (HubSpot, Marketo, Salesforce, or similar)
• Go-getter mentality: takes initiative, digs in without being asked twice, balances strategic planning with scrappy execution
• Excellent cross-functional collaboration skills: proven ability to partner effectively with BDR, Sales, Product, Design, and the broader marketing team

Benefits

• Competitive base salary between $100,000 – $110,000
• Performance-based variable compensation component, bringing total on-target earnings (OTE) to $110,000 – $125,000
• Healthcare, dental, and vision coverage
• Flexible spending accounts (FSA) and health savings accounts (HSA)
• 401(k) plan with a 4% employer match
• Unlimited paid time off policy
• Paid parental leave
• Equity in the company aligned to role and tenure