Director of Paid Digital Growth

Role Overview

The Director of Paid Digital Growth will lead the paid-media strategy and performance across various platforms, managing a multi-million-dollar annual media investment and developing a structured testing roadmap. They will also oversee landing-page strategy and CRO, driving structured testing across user experience, messaging, offers, forms, tracking, and conversion flows.

What You Will Do

The Director will own paid-media strategy and performance, manage a multi-million-dollar annual media investment, develop and execute a structured testing roadmap, translate consumer insight and performance data into clear creative hypotheses, and own landing-page strategy and CRO.

Why It Might Be a Fit

The ideal candidate will have 10+ years of paid digital performance-marketing experience, including 5+ years leading teams, agencies, and multi-million-dollar media investments. They will have proven success scaling paid acquisition while maintaining or improving MER, CAC, ROAS, conversion, and revenue performance.

Requirements

• 10+ years of paid digital performance-marketing experience
• 5+ years leading teams, agencies, and multi-million-dollar media investments
• Proven success scaling paid acquisition while maintaining or improving MER, CAC, ROAS, conversion, and revenue performance
• Deep, current fluency across Google Ads, Microsoft Advertising, Meta, and emerging acquisition platforms
• Experience in a lead-generation business where prospects convert through a sales organization
• Strong technical and analytical fluency across platform, CRM, and web data
• Proven ability to translate consumer insight and performance data into compelling creative strategies
• Demonstrated use of AI to accelerate analysis, experimentation, creative development, or campaign optimization
• Bachelor’s degree preferred; equivalent relevant experience accepted