Lifecycle Growth Marketing Senior Manager – Onboarding

Role Overview

As the Lifecycle Growth Marketing Senior Manager – Onboarding, you will set the global strategy using data to turn new subscribers into active, engaged fans. You’ll design and scale personalized journeys that meet fans where they are—using recommendations, messaging, and contextual experiences to drive immersion, strengthen viewing habits, and build lasting connections with Crunchyroll.

What You Will Do

You’ll pair quant-focused analysis with AI and LLM-enabled query workflows to evaluate performance, identify growth opportunities, and recommend precise, scalable optimizations.

Why It Might Be a Fit

You’ll lead alignment across Product, Engineering, User Acquisition, Go-To-Market, SVOD Strategy, Creative, Brand, Analytics, Marketing Operations, Content & Programming, and regional teams to deliver a unified subscriber experience.

Requirements

• 8+ years of progressive experience in Lifecycle Marketing, Retention Marketing, Growth Marketing, or a related discipline
• 5+ years leading and developing globally distributed teams
• Deep expertise with Braze or comparable orchestration platforms
• Highly quantitative and analytical, with the ability to turn behavioral, cohort, viewership, and lifecycle data into strategic direction and rigorous decisions
• Experience applying AI and LLMs to query performance data, accelerate analysis, surface insights, and deliver actionable optimization recommendations
• Proven ability to lead complex, end-to-end initiatives; identify business growth opportunities; and deliver against ambitious OKRs in a matrixed organization
• Executive-level communicator and critical thinker who creates clarity, influences stakeholders, and moves teams from insight to action
• High-ownership operator with a strong bias for action, sound judgment, and the operating discipline to prioritize effectively, execute with urgency, and learn quickly
• A genuine interest in anime, entertainment, or fan-focused brands and an ability to build an authentic connection with our content and audience
• Bachelor’s or Master’s degree in Marketing, Business, or a related field

Benefits

• Great compensation package including salary plus performance bonus earning potential
• Flexible time off policies
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance