CRM Manager

Role Overview

Lead the strategy and execution of cross-channel communications across product verticals, driving platform retention, engagement, onboarding, and usage metrics.

What You Will Do

Own lifecycle CRM strategy, design and execute marketing automation, develop deep ownership of CRM tech stack, partner with MarTech team, and leverage customer behavioral data.

Why It Might Be a Fit

The ideal candidate should possess strong leadership and communication skills, be highly organized and detail-oriented, and have experience with CRM and CDP platforms.

Requirements

• Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles.
• Hands-on experience with CRM and CDP platforms, particularly Braze.
• Technical proficiency in HTML/CSS for email and in-browser message development.
• Familiarity with REST APIs and how CRM platforms consume event data and integrate with external systems.
• Strong command of CRM setup and operations — segmentation architecture, channel logic, data integration, and automation flows.
• Analytical proficiency in campaign performance analysis.
• Demonstrated interest in applying AI tools to CRM workflows.
• Solid understanding of lifecycle marketing best practices: personalization, journey design, A/B testing, and campaign attribution.
• Strong organizational skills — able to manage multiple campaigns and workstreams simultaneously with a high degree of accuracy.
• Strong cross-functional communication skills; comfortable navigating between Marketing, Product, Legal, and Tech teams.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid time off
• Stock options
• Bonus/commission
• Paid holidays