Role Overview
The Senior Digital Marketing Manager leads digital lead generation and marketing operations across the company Head Office and Licensee network. The role is responsible for driving qualified leads, managing e-commerce sales, and building automated conversion funnels to grow the business across retail plumbing and water specialist services.
What You Will Do
Develop and implement marketing strategies, plan and manage marketing calendars, campaigns, budgets, and performance targets. Manage campaign delivery, digital advertising, lead generation, and marketing automation.
Why It Might Be a Fit
The ideal candidate has at least 4–6 years of performance marketing experience, with hands-on mastery in setting up and configuring GHL accounts, multi-location CRMs, landing page funnels, automated SMS/email workflows, and custom pipeline attribution.
Requirements
- At least 4–6 years of performance marketing experience
- Deep, hands-on mastery in setting up and configuring GHL accounts, multi-location CRMs, landing page funnels, automated SMS/email workflows, and custom pipeline attribution
- Direct, non-agency execution experience setting up, optimizing, and scaling Google Search/Display and Meta (Facebook/Instagram) paid campaigns
- Practical administration of Shopify storefronts, product catalogs, collections, promotional discount engines, and third-party apps
To apply for this job please visit jobs.workable.com.
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