Global Marketing Manager, Clinical & Forensics

Role Overview

The Global Marketing Manager, Clinical & Forensics will lead SCIEX’s Mass Spectrometry product management strategy and own global marketing strategy for Clinical & Forensics, including positioning, messaging frameworks, go-to-market priorities, target personas, customer segments and alignment with the overall Market Vertical Unit strategy and annual planning process.

What You Will Do

Develop differentiated value propositions and messaging for Clinical & Forensics products, applications and workflows, lead marketing and sales demand-generation strategy, define campaign themes, target audiences and creative direction, and work with Marketing Operations and regional teams to improve marketing-qualified leads, sales-qualified leads, pipeline contribution and campaign effectiveness.

Why It Might Be a Fit

The role requires a strong understanding of customer segments, buying needs and competitive positioning, ability to turn complex scientific and market information into clear customer-focused content, and experience creating demand-generation campaigns, measuring their impact, supporting product launches and developing effective sales-enablement materials.

Requirements

• Bachelor’s degree in life sciences, marketing, business or a related field
• Experience in global marketing, product marketing or commercial roles within life sciences, diagnostics or analytical instrumentation
• Ability to develop clear marketing strategies, customer messaging and go-to-market plans
• Experience creating demand-generation campaigns, measuring their impact, supporting product launches and developing effective sales-enablement materials
• Ability to turn complex scientific and market information into clear customer-focused content
• Ability to work effectively in a global, matrixed organisation, with willingness to travel for customer, commercial and business activities

Benefits

• Health care program
• Paid time off