Marketing Operations Manager

Role Overview

Demandbase is looking for an enthusiastic marketer with an extensive background in marketing operations and a passion for technology. The ideal candidate will have a proven track record of driving growth and engagement through effective program and workflow management.

What You Will Do

The role involves campaign execution, quality assurance, marketing automation, and platform administration. The candidate will be responsible for streamlining processes, improving efficiency, and optimizing campaigns.

Why It Might Be a Fit

The ideal candidate will have a strong background in marketing operations, AI, and automation, with a passion for working with a variety of teams and marketing projects. They will be responsible for driving growth and engagement through effective program and workflow management.

Requirements

• 4–6 years of relevant experience of hands-on marketing operations or marketing automation experience in a B2B environment
• Proficiency in Artificial Intelligence platforms such as ChatGPT, Claude or Gemini
• Strong hands-on Marketo (or equivalent MAP) experience required
• Salesforce proficiency
• Technical aptitude: comfortable with HTML/CSS basics, API concepts, data imports/exports, and troubleshooting technical issues
• Experience leveraging UTMs to track web visits and campaign engagement (building, applying, and QA)
• Strong QA discipline and extreme attention to detail
• Strong analytical, organizational, and project management skills
• Excellent communication skills: ability to translate complex data into actionable insights, train teams on best practices, document work, and flag risks early

Benefits

• Group Medical
• Personal Accident
• Term Life Insurance
• Preventive healthcare
• Fitness benefit
• Car lease policy
• Gratuity for long-term financial well-being