Senior Email Marketing Analyst

Role Overview

The role requires expertise in marketing automation platforms, audience segmentation, campaign operations, and performance analytics, while collaborating with cross-functional teams to deliver data-driven campaigns.

What You Will Do

Build, test, and deploy end-to-end email marketing campaigns, develop and execute audience segmentation strategies, create and manage automated email nurture journeys, and monitor and optimise campaign performance.

Why It Might Be a Fit

The ideal candidate has 3-4 years of experience in Email Marketing, Marketing Operations, Digital Marketing, or Campaign Management, with strong expertise in Email Campaign Management and proficiency in marketing automation platforms.

Requirements

• 3–5 years of experience in Email Marketing, Marketing Operations, Digital Marketing, or Campaign Management
• Strong expertise in Email Campaign Management, including campaign planning, execution, optimisation, and lifecycle management
• Strong proficiency with marketing automation platforms such as Marketo, Spotme or similar tools and experience with pre-deployment testing platforms
• Proficiency in Marketing Automation, Lead Nurturing, Lead Scoring, and Customer Journey Management
• Experience in Audience Segmentation, Data Management, Personalisation, and Targeted Marketing Strategies
• Strong analytical skills with expertise in Campaign Analytics, Performance Reporting, and Marketing Metrics
• Relevant certifications in Marketo, HubSpot, Salesforce Marketing Cloud, or other marketing automation platforms are preferred
• Knowledge of CRM platforms, including Salesforce, Microsoft Dynamics, or equivalent systems
• Understanding of B2B marketing environments, lead management frameworks, and demand generation principles
• Working knowledge of HTML/CSS for email customisation, troubleshooting, and template enhancements
• Strong capabilities in Stakeholder Management, Project Coordination, and cross-functional collaboration
• Excellent problem-solving skills with a focus on process improvement, operational efficiency, and campaign optimisation

Tagged as: Data Analysis, HubSpot, Lead Scoring, Marketo, Microsoft Dynamics