Performance Marketing AM for Travel

Role Overview

The Performance Marketing team is responsible for integrated media activities for all businesses and products. As a Digital & Performance Marketing AM, you will be the in-house expert on planning full funnel media strategies and app acquisition to drive growth across our diverse portfolios.

What You Will Do

You will manage substantial regional budgets, lead external agencies, and ensure our digital media presence performs at a world-class level. You will also design and champion media strategies for User Acquisition, deliver user acquisition numbers within targeted performance marketing KPIs, and lead the automation and optimization of paid channels.

Why It Might Be a Fit

This role requires a track record of driving performance marketing across APAC region, experience in regional performance marketing channels, and a sound understanding of attribution models and MMPs. You should be a self-starter with an exceptional can-do attitude and fluency in written & spoken Mandarin is a bonus.

Requirements

• Bachelor’s degree in any related field
• 5-6 years of experience in digital planning & executing at scale
• Track record of driving performance marketing across APAC region
• Experience in APAC – particularly East Asia, India &/or ANZ preferred
• Deep expertise in regional performance marketing channels (Google, Facebook and more) and local marketing specific channels
• Sound understanding of attribution models and MMPs
• Connect channel operational knowledge, such as bid strategy/optimization goal, with internal audience segmentation and landing page strategy to maximize channel performance while deep mining the relationship of audience and assortment
• Hands-on experience on Facebook Business Manager, Google Ads manager, Appsflyer, Programmatic DSPs managing advanced campaigns
• Self-starter and an exceptional can-do attitude
• Fluency in written & spoken Mandarin is a bonus

Tagged as: Attribution Modeling