Demand Generation Manager (H/F)

Role Overview

The Demand Generation Manager will be responsible for industrializing the acquisition of large accounts and structuring multi-channel campaigns to generate qualified leads on a growing market. The role is key in the industrialization of the acquisition of mid-market and large accounts and the deployment of multi-channel campaigns for lead generation.

What You Will Do

Deploy multi-channel campaigns (40%), manage LinkedIn Ads for lead generation, coordinate with Marketing Automation, and pilot post-event strategies. Manage and enrich prospect lists (25%), create and manage content (20%), and follow and optimize performance (15%).

Why It Might Be a Fit

The successful candidate will have a strong analytical spirit, a constant performance orientation, and a rigorous and organized approach. They will also be curious and up-to-date with industry news.

Requirements

• Diplôme d’une école de commerce ou université (Bac+5 en Marketing, Sales ou Sales Operations)
• 3 à 4 ans d’expérience en demand generation B2B
• Maîtrise d’au moins un outil de marketing automation (type HubSpot)
• Connaissance des stratégies demand gen grands comptes et LAAM (Large Account Acquisition Motion)
• Maîtrise opérationnelle de LinkedIn Ads
• Excellente maîtrise d’Excel
• Compréhension des cycles de vente B2B

Benefits

• Prime sur objectif
• Carte ticket restaurant (11,197€ par jour, pris en charge à 60%)
• Prime d’intéressement et de participation
• RTT
• CSE
• Forfait mobilité
• Chèques Kadeos & CESU