Marketing Analyst

Role Overview

The Marketing Analyst Sr Staff is responsible for driving customer engagement, digital adoption, retention, and growth across the organization. This role develops and implements effective marketing strategies and collaborates with cross-functional teams to enhance the customer experience and accomplish business goals.

What You Will Do

Drive customer growth, engagement, and retention; develop a deep understanding of the target audience and their needs; conduct analyses to uncover insights about customer behaviors, preferences, and pain points; analyze the customer journey and identify opportunities to optimize the experience, increase retention, and drive adoption and growth.

Why It Might Be a Fit

This role requires excellent communication and presentation skills, with the ability to effectively convey brand messages internally and externally via traditional and digital channels; knowledge of segmentation strategies to accomplish business goals; critical thinking and problem-solving skills.

Requirements

• Bachelor’s degree in communications, marketing or related field
• At least 5 years of related professional experience

Benefits

• Travel up to 25%