CRM & Lifecycle Marketing Manager

Role Overview

As Lifecycle Marketing Manager, you will own the guest journey end to end — from the first visit through to routine, habitual visitation — and use email, SMS, app push, direct mail, and outbound call campaigns to move guests through it.

What You Will Do

You will design, build, and launch always-on lifecycle journeys in HubSpot, orchestrate across email, SMS, app push, direct mail, and call campaigns, and own the lifecycle roadmap and calendar.

Why It Might Be a Fit

You will be accountable for the outcome: more visits per guest, shorter gaps between them, and guests who stay with us longer.

Requirements

• 5–7 years in lifecycle, CRM, or retention marketing, with the majority at B2C brands
• Hands-on HubSpot experience required; administrator or architect-level fluency in Marketing Hub strongly preferred
• Advanced Excel required; working proficiency in a data visualization tool such as Tableau, Looker, or Power BI required; SQL a strong plus
• Proven A/B and incrementality testing experience, including test design and interpretation
• Experience building and activating segmentation strategies against behavioral and transactional data
• Experience defining data and technical requirements and partnering with engineering, IT, or product teams to deliver them

Benefits

• Medical, Dental, Vision
• HDHP with HSA
• employer-paid Life Insurance
• Disability
• Mental Health & EAP benefits
• 401(k) with Safe-Harbor Matching
• pet, legal, identity theft, accident, hospital, and critical illness coverage
• 17 days of PTO (increases with tenure)
• 11 paid holidays
• paid parental/adoption/foster leave
• plus dedicated Wellness/Mental Health and Volunteer days