Manager, Go-To-Market (GTM)

Role Overview

The GTM Manager is responsible for bringing the Fanatics App’s value proposition to life through coordinated marketing campaigns, product launches, and customer touchpoints. This role combines cross-functional GTM execution with product marketing responsibilities, helping customers understand what the app offers, discover new features, and build ongoing engagement.

What You Will Do

Own the Fanatics App marketing calendar, prioritize product launches, feature updates, campaigns, and key brand moments. Develop customer-facing positioning and messaging that clearly communicates the app’s value proposition, product benefits, and reasons to engage.

Why It Might Be a Fit

5+ years of experience in go-to-market strategy, product marketing, integrated marketing, or brand strategy. Proven experience leading cross-functional marketing launches from planning through execution. Ability to translate product capabilities and customer insights into clear positioning, benefit-led messaging, and effective marketing campaigns.

Requirements

• 5+ years of experience in go-to-market strategy, product marketing, integrated marketing, or brand strategy
• Proven experience leading cross-functional marketing launches from planning through execution
• Ability to translate product capabilities and customer insights into clear positioning, benefit-led messaging, and effective marketing campaigns
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Strong project management and organizational skills
• Excellent communication and stakeholder management skills
• Analytical mindset, with experience using campaign and product performance insights to improve marketing effectiveness

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or other retirement plan
• Paid time off
• Stock options
• Flexible work arrangements
• Professional development opportunities