SEM Manager – Digital Acquisition & Growth

Role Overview

The SEM Manager is a strategic performance marketing leader responsible for driving profitable customer acquisition through paid search and related performance media channels. This role will lead the strategy, execution, optimization, and measurement of search engine marketing programs designed to grow high-quality customer acquisition and deliver against business, financial, and customer experience objectives.

What You Will Do

The SEM Manager will combine deep paid search expertise with strong analytical, commercial, and cross-functional partnership skills. This leader will be responsible for translating business objectives into media strategies, managing significant marketing investments, and identifying opportunities for growth.

Why It Might Be a Fit

The ideal candidate is both a hands-on performance marketing expert and an effective cross-functional partner who understands how to use data, technology, experimentation, automation, and emerging AI capabilities to drive measurable business results.

Requirements

• 7+ years of progressive experience in digital marketing, performance marketing, paid search/SEM or a related discipline
• 3+ years of experience leading and developing people, preferably in a manager-of-individual-contributors or manager-of-managers capacity
• Deep hands-on experience with Google Ads and Microsoft Ads
• Experience managing significant paid search budgets and delivering measurable customer acquisition or revenue results
• Demonstrated experience optimizing campaigns against quantitative business outcomes such as CPA, CAC, ROAS, conversion rate, revenue, customer value, or profitability
• Experience partnering with agencies and external technology/platform partners
• Experience working cross-functionally with Analytics, Product, Technology, Finance, and other business teams
• Experience with marketing measurement, attribution, experimentation, and/or incrementality
• Experience using first-party customer data and offline conversion signals to improve acquisition performance preferred
• Experience in insurance, financial services, ecommerce, telecommunications, travel, or another complex, high-consideration / lead-generation business preferred

Benefits

• Competitive salary commensurate with experience, qualifications, and location
• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance