Marketing Manager, Expansion

Marketing Manager, Expansion will build and execute marketing programs to drive revenue growth and deepen engagement within FreshBooks’ existing customer base.

Requirements

• 3-5+ years of experience in lifecycle marketing, expansion marketing, CRM, or revenue marketing, preferably within a SaaS environment.
• Analytical proficiency and comfort in segmentation, experimentation, and performance reporting.
• Exceptional ability to manage multiple programs simultaneously from planning through to deployment and optimization.
• Proven ability to work cross-functionally and influence peers across Product, Marketing, and Operations.
• Ability to build and maintain basic models to support expansion and packaging initiatives.
• Excellent storytelling skills with the ability to translate data insights into a customer-focused narrative.
• A strong bias for action, self-motivation, and consistent follow-through on complex initiatives.
• Demonstrated success in driving measurable revenue impact through upsell, cross-sell, or retention programs.
• Deep understanding of core SaaS metrics, including ARPU, LTV, churn, expansion rate, and usage funnels.

Benefits

• Health and Dental Benefits
• 401k Matching
• Flexible Work Options
• Professional Development Opportunities