VP of Brand Marketing

Role Overview

GameChanger is looking for a Vice President of Brand Marketing to shape and scale our brand as we enter our next phase of growth. You will build brand visibility and relevance, and do so in a way that is modern, authentic, and uniquely GameChanger. This approach will use content, organic social, creators, and community and avoid traditional, high-cost brand tactics.

What You Will Do

Own and evolve GameChanger’s brand strategy, including positioning, voice, narrative, and creative systems that scale across channels and teams. Lead upper-funnel brand growth, driving awareness, consideration, and brand-led traffic through compelling storytelling and creative excellence.

Why It Might Be a Fit

15+ years of experience in brand marketing, including foundational training in a CPG or similarly brand-led organization, combined with experience operating in a high-growth, resource-constrained environment. Demonstrated experience building brands organically through social, creators, and community — with deep platform fluency (algorithms, content mechanics, and influencer ecosystems) and measurable audience growth.

Requirements

• 15+ years of experience in brand marketing
• Foundational training in a CPG or similarly brand-led organization
• Experience operating in a high-growth, resource-constrained environment
• Demonstrated experience building brands organically through social, creators, and community
• Deep platform fluency (algorithms, content mechanics, and influencer ecosystems)
• Measurable audience growth
• Experience defining and scaling brand voice, creative systems, and storytelling frameworks across teams and channels
• Experience leading Creative Services, Social Media, Influencer, and Integrated Marketing teams
• Comfortable operating with a publisher mindset, working at the speed of culture and modern platforms
• Experience managing senior leaders and versatile teams
• Passion for youth sports and the communities that surround them

Benefits

• Unlimited vacation policy
• Paid volunteer opportunities
• Technology stipend – $4,000 every 2 years
• WFH stipend – $500 annually
• Monthly physical, mental, wellness & learning stipend
• Monthly lifestyle stipend
• Full health benefits
• Retirement savings – Traditional and Roth 401K plans
• Life insurance
• Disability leave
• Company paid parental leave
• Family building benefits
• DICK’S Sporting Goods and their family of brands teammate discount