Role Overview
As the Senior Marketing Manager for GMC Trucks and Full-Size SUVs, you will lead the strategic vehicle lifecycle plan, including developing and executing positioning, product launch, go-to-market plan, and growth initiatives to grow aggregate variable profit through winning vehicle strategies grounded in consumer and competitive insight.
What You Will Do
Lifecycle Management, Target Customer Ownership, Industry and Competitive Insight, Packaging and Pricing, Supply and Mix Management, Messaging and Communication, Dealer and Field Coordination, Team Leadership.
Why It Might Be a Fit
8+ years of experience in Divisional Marketing, Product Marketing, Branding, Sales, or Centers of Expertise Marketing, ability to work on multiple projects simultaneously and meet deadlines in a complex team environment, occasional travel, including some weekends, and ability to occasionally work irregular hours.
Requirements
- Bachelor’s degree in marketing, business or related field
- 8+ years of experience in Divisional Marketing, Product Marketing, Branding, Sales, or Centers of Expertise Marketing
- Ability to work on multiple projects simultaneously and meet deadlines in a complex team environment
- Occasional travel, including some weekends, and ability to occasionally work irregular hours
- Proficiency in Microsoft Excel and PowerPoint
Benefits
- Relocation benefits
- Total Rewards resources
To apply for this job please visit generalmotors.wd5.myworkdayjobs.com.

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