Marketing Lead – B2B Software (US Market)

Role Overview

We are hiring our first Marketing Lead to design and define Genworx’s marketing strategy and execution. The role offers a unique opportunity to market AI products while using AI tools every day.

What You Will Do

You will work directly with our US sales and business development leadership and our India leadership team, building and running everything that brings a buyer to that conversation. Your responsibilities include positioning and messaging, proof, website, company voice, brand system, discoverability, credibility surfaces, PR and analysts, demand generation, lifecycle and automation, search and conversion, partner and co-marketing, and measurement.

Why It Might Be a Fit

You have taken a company or product from little recognition to real presence and can tell us how you did it. You have partner, channel or co-marketing experience, particularly with technology distributors, cloud providers or marketplaces. You have genuine working depth with AI tools and experience marketing AI, cloud, finance automation or workforce software.

Requirements

• Five to eight years in B2B marketing
• Experience marketing to US B2B (Mandatory)
• A business-to-business background
• Technology, software or IT services
• Hands-on paid media ownership
• Working depth in CRM and marketing automation
• Results you can show in real numbers
• The appetite to run your own show
• Outstanding written and spoken English that holds up with US enterprise buyers
• Comfort working with regular overlap into US hours, including some early morning and evening calls

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Paid holidays
• Flexible work arrangements
• Professional development opportunities