Role Overview
As a Marketing Automation Manager at GlassesUSA, you’ll shape the customer journey from first visit to long-term loyalty, developing and executing lifecycle and retention strategies across email, SMS, and push.
What You Will Do
You’ll build and test automated customer journeys, execute campaigns across key lifecycle stages, and utilize customer data and behavioral triggers to create personalized, data-driven journeys and communications.
Why It Might Be a Fit
The ideal candidate will have strong analytical skills, hands-on experience managing multi-channel CRM campaigns, and excellent written and verbal communication skills in English.
Requirements
- 2+ years of relevant experience in CRM, lifecycle, or retention marketing, preferably within eCommerce/B2C
- Strong understanding of customer journeys, segmentation, behavioral triggers, marketing automation, and retention strategies
- Hands-on experience managing multi-channel CRM campaigns across Email, SMS, and Push
- Strong analytical skills and the ability to turn customer and campaign data into actionable insights
- Tech-savvy and comfortable troubleshooting workflows and working with enterprise marketing platforms
- Comfortable working with Excel/Google Sheets and reporting tools such as Tableau or similar platforms
- Excellent written and verbal communication skills in English, with strong attention to detail
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- 401(k) or retirement plan
- Paid time off
- Flexible work hours
- Remote work options
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