Director, Lifecycle Marketing

Role Overview

As Director, Lifecycle Marketing, you will own the strategy, execution, and performance of the member lifecycle for our 2M+ monthly active members across email, push, in-app, and web — from onboarding through winback.

What You Will Do

You will set the roadmap, own the lifecycle calendar, build the reporting that tracks our impact, and lead and develop the lifecycle team.

Why It Might Be a Fit

You will report to the VP, Marketing, and will be responsible for developing a deep understanding of Going’s Braze integration, lifecycle program, and marketing tech stack.

Requirements

• 8+ years in lifecycle/CRM/retention marketing for B2C brands (ideally a consumer app or subscription business)
• 3+ years leading and developing people
• Proven ownership of an end-to-end lifecycle program across multiple channels (email, push, in-app, web)
• Deep, hands-on expertise in Braze (or a comparable enterprise CRM) — Canvas, segmentation, behavioral triggers, and personalization/Liquid logic
• Strong analytical skills: cohort analysis, LTV modeling, A/B testing, and retention/funnel reporting
• Hands-on experience applying AI to lifecycle marketing — e.g., AI-driven personalization, send-time optimization, predictive segmentation, dynamic content, and automation
• Track record of partnering with Data, Product, and Engineering to ship technical projects
• A strong copywriter who can write clear, on-brand, high-converting copy across email, push, in-app, and web
• Proven campaign development chops — you can take a campaign from concept and brief through messaging, creative direction, and execution
• Outstanding project management and organization; a self-starter who balances multiple priorities and follows through
• Goal-oriented, with a track record of setting and achieving long-term performance metrics

Benefits

• Salary between $175,000-$200,000, experience dependent + equity
• 100% remote work environment
• Annual team retreats
• Open vacation policy, with a 15-day minimum
• Comprehensive health, vision, dental, and life insurance
• 401(k) with a 5% match
• $750/quarter remote work, wellness, and wisdom stipend
• Up to 12 weeks of paid family leave
• Meetup stipend when you cross paths with a co-worker
• Continuing education & development reimbursement