Ads Measurement Special Projects Lead, Agencies and Partners, APAC Product GTM

Role Overview

This team is responsible for setting 3P partners and agency go-to-market strategy, shaping priorities and resources to accelerate business growth, and commercializing the next generation of Ads products. The primary objective of this role is to build the go-to-market infrastructure that enables agencies and 3P ecosystem partners to capture the full value of AI-powered modern measurement.

What You Will Do

Define and execute GTM strategies to scale adoption of AI-powered ads measurement solutions across agency partners and third-party platforms. Collaborate closely with HoldCos, independent agencies, and analytics platforms to operationalize, scale, and integrate next-generation advertising measurement workflows and frameworks.

Why It Might Be a Fit

This role is central to accelerating the evolution of data, analytics and ads measurement into an active ecosystem by delivering flawless operational execution and measurable business outcomes. The ideal candidate will have a strong knowledge of search monetization, retail media, and AI ad solutions, translating partner needs into product feedback.

Requirements

• Bachelor’s degree or equivalent practical experience
• 6 years of experience in digital advertising, consultative sales, business development, go-to-market strategy, or digital marketing
• Experience in identifying and partnering in brand agreements and advertising agreements
• 8 years of experience in GTM, business development, partner operations, or commercial strategy within search advertising or e-commerce
• Proven success managing HoldCos, independent performance agencies, and commerce platforms, with deep media planning knowledge
• Strong knowledge of search monetization, retail media, and AI ad solutions, translating partner needs into product feedback
• Skilled at translating complex technical concepts into actionable commercial narratives for executive partners and internal teams
• Track record of establishing GTM infrastructure, operational KPIs, and scaling adoption across complex partner networks
• High analytical accuracy with a pragmatic approach to operational design and revenue growth in evolving tech landscapes