Lead Product Marketing Manager

Role Overview

The Regional Product Marketing team is the central hub of user insights and marketing orchestration for all of Grab’s products in every vertical. The team helps products scale with unique Consumer Value Propositions (CVPs), impactful messaging, and habit formation programs that grow adoption and stickiness among consumers, merchants, drivers, and enterprise clients.

What You Will Do

You will help deliver the shift on the ground applying modern product marketing techniques such as AI-assisted research, predictive personas, and multi-user CVPs to build and take products to market. You will translate product and technical improvements into compelling commercial narratives, and bring ground truth insights from consumers, drivers, and clients into future product design.

Why It Might Be a Fit

You will contribute to LTV growth by driving product adoption and the habit formation of LTV growing behaviors, and by tracking each product’s financial proxies. You will support product led growth workstreams that unite Product, Commercial, Marketing, and Operations, helping foster daily and weekly user habits and network effects that compound usage, frequency, retention, and revenue.

Requirements

• 8+ years of experience across product marketing, product management, or strategy consulting within large, fast-paced consumer tech, app, or SaaS companies.
• A track record of contributing to user growth, engagement, and retention, ideally across more than one market.
• Comfort working with data and AI-assisted workflows, and curiosity to master modern product-led growth techniques from creator ecosystems and viral loops to AI-driven acquisition and retention.
• Strong cross-functional collaboration skills, with the ability to influence peers and align independent Product, Commercial, and Marketing partners around a shared vision.
• Clear commercial storytelling able to turn technical or product improvements into compelling narratives for internal and external audiences.

Benefits

• Term Life Insurance
• Medical Insurance
• GrabFlex
• Parental and Birthday leave
• Love-all-Serve-all (LASA) volunteering leave
• Confidential Grabber Assistance Programme
• FlexWork arrangements