Contract B2B2C Marketing Lead

Role Overview

Design and execute breakthrough digital campaigns to drive resident enrollment in Summer’s city and state programs. Collaborate with internal teams and government partners to turn complex benefits into magnetic digital consumer campaigns.

What You Will Do

Build go-to-market plans, launch and optimize high-converting multi-channel campaigns, develop human-first messaging, and set up tracking and reporting to tie spend to enrollments.

Why It Might Be a Fit

6+ years of growth, digital, or B2B2C/B2C marketing experience with a proven track record of driving high-volume consumer action or enrollment through paid and organic channels.

Requirements

• 6+ years of growth, digital, or B2B2C/B2C marketing experience
• Proven track record of driving high-volume consumer action or enrollment through paid and organic channels
• Hands-on experience planning and managing paid social budgets on Meta, TikTok, and YouTube, plus paid search on Google
• Ability to track conversion pathways from first touch to completed enrollment and translate performance data into actionable campaign pivots

Benefits

• Competitive salary
• Opportunity to work with a dynamic team
• Chance to make a meaningful impact on residents’ lives