Digital Marketing Leader – B2B

Role Overview

We are looking for a Digital Marketing Lead who can act as the deputy to the Head of Department and take ownership of day-to-day digital marketing execution, team coordination, campaign performance, and reporting. The ideal candidate should have strong hands-on experience in SEO, PPC, keyword research, website optimization, content strategy, analytics, lead generation, and digital campaign management.

What You Will Do

Develop and execute digital marketing strategies, lead SEO activities, plan and manage PPC campaigns, review and improve website pages, create keyword-driven content plans, monitor campaign performance, and prepare weekly and monthly performance reports.

Why It Might Be a Fit

The ideal candidate should be able to think strategically, execute practically, lead a team, review work critically, and take ownership of results. This person should be able to look at a website, SEO report, PPC campaign, keyword plan, or marketing dashboard and quickly identify what is missing, what needs improvement, and what actions should be taken.

Requirements

• 5–7 years of hands-on digital marketing experience
• Strong practical knowledge of SEO, PPC, keyword research, website optimization, analytics, and lead generation
• Experience with tools such as Google Analytics, Google Search Console, Google Ads, SEMrush, Ahrefs, Moz, Meta Business Suite, LinkedIn Campaign Manager, or similar platforms
• Ability to review websites, campaigns, reports, and content from a business and performance perspective
• Experience managing or guiding a small digital marketing team
• Good communication, planning, reporting, and coordination skills
• Ability to work with leadership and convert business goals into clear marketing execution plans