Product Marketing Manager, UKI

Role Overview

The Product Marketing Manager, UKI will be the first dedicated product marketer for the UK market, responsible for owning UK positioning across all three segments: NHS primary care, NHS trusts, and private healthcare. The role requires a deep understanding of the UK healthcare market, regulatory environment, and buyer dynamics.

What You Will Do

The Product Marketing Manager, UKI will define who Heidi wins with in each segment, build distinct narratives for each segment, and develop regulatory-aware messaging. They will also own the line between a claim that lands and a claim that creates legal risk, and deliver enablement that holds up to clinical scrutiny.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience owning GTM strategy, experience in a regulated or politically complex environment, and a track record of partnering closely with sales. They will be an exceptional writer, able to operate with autonomy on a lean, high-trust team, and have a strong preference for healthcare experience.

Requirements

• 5+ years owning GTM strategy
• Experience in a regulated or politically complex environment
• Healthcare experience is a strong preference
• Comfort with an unusual buyer dynamic
• A track record of partnering closely with sales
• An exceptional writer

Benefits

• Equity from day one
• Comprehensive private medical and dental cover through Bupa
• 24/7 mental health, coaching and wellbeing support through Sonder
• £100/month Healthy Heidi’s stipend
• Global parental leave
• Fertility support
• Learning & development
• Home office budget of £500 one-off
• Recharge days after major milestones and busy periods
• Work from anywhere for up to 4 weeks per year
• Clinical leave
• Flexibility that works