Senior Product Marketing Manager, CDP

Role Overview

The team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the MarTech, Data, and AI spaces. In this role, you’ll be responsible for driving our go-to-market strategy, executing integrated campaigns, fine-tuning website messaging, creating sales enablement materials, developing internal messaging, and crafting case studies that showcase the value of our CDP offerings.

What You Will Do

Create and define differentiating positioning for our products and solutions for our various personas, run point on integrated marketing launches and campaigns across marketing, sales, and product, conduct user research to identify gaps in the market for our product to fill, create, maintain, and improve website messaging, customer case studies, and sales enablement materials.

Why It Might Be a Fit

If you’re passionate about creating new solutions and making a real impact, we want to hear from you. 5+ years of experience in Product Marketing, GTM skills, technical product positioning, market and user research, competitive analysis, strategic thinking, storytelling, and communication skills are required.

Requirements

• 5+ years of experience in Product Marketing
• GTM skills: Proven experience in developing and executing go-to-market strategies for new product launches
• Technical product positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences
• Market and user research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape
• Competitive analysis: Skilled in analyzing competitors’ products, strategies, and market positioning to inform our product development and marketing strategies
• Strategic thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans
• Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
• Communication skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
• Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise

Benefits

• Salary range: $160,000 – $200,000 USD per year
• Meaningful equity compensation
• Remote-first policy