Senior Product Marketing Manager I (VoC and Competitive Intelligence)

Role Overview

As a Senior Product Marketing Manager, your role is to guide business owners through the diverse world of our products in a clear and engaging way, helping them realize their full potential in expanding their businesses. You excel at understanding their needs and pointing them to the right tools and solutions. You combine analytics and user insights to develop and optimize acquisition and customer marketing strategies to drive revenue.

What You Will Do

Harness customer insights and competitive analysis to collaborate with product and marketing teams and develop effective product marketing strategies. Serve as an example and mentor to junior team members. Shape market perception and enhance storytelling through the development of compelling product messaging and content.

Why It Might Be a Fit

Experience with small business owners; home service business trades preferred. Strong copywriting skills with an ability to translate complex material into comprehensible insights. Empathy for the customer. Creative problem-solver, motivated to test and learn. Excellent communication skills. Prompt attention to detail.

Requirements

• 7+ years of experience in Product Marketing or a related field
• Bachelor’s degree in Marketing, Business Administration, related field, or equivalent work experience
• Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
• Experience and understanding of go-to-market strategies, approaches, and levers
• Proven track record of collaborating cross-functionally to achieve shared KPIs
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation

Benefits

• Generous benefits program
• Paid holidays
• Flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup
• Monthly tech reimbursements
• Health care insurance (medical, dental, vision, disability)
• Employee assistance program
• 401(K)
• Paid parental leave
• Other company benefits