CRO Marketing Manager – Web

Role Overview

We are hiring a Marketing Manager – Web to own conversion across Huckleberry’s web experience. This is a 6 month, 40 hours per week, 1099 contract position.

What You Will Do

You’ll carry your own web conversion target, own the experimentation program, write build specs for interactive web tools, and build AI-driven systems.

Why It Might Be a Fit

You’ll work closely with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition. Experience in conversion rate optimization, web growth, or experimentation is required.

Requirements

• 5+ years in conversion rate optimization, web growth, or experimentation
• Owned a Number: You’ve carried a conversion, acquisition, or revenue target yourself and can point to before/after results
• Experimentation Depth: Hands-on building, launching, and reading out A/B and multivariate tests on a testing platform
• Analytical Depth: You can define metrics, specify event instrumentation, spot measurement that’s quietly misleading, and work with structured data and APIs without needing engineering for routine work
• Builds With AI: Demonstrated experience building working systems with AI tooling
• Technical Partnership: Can write clear specs for engineering and hold their own in a scoping conversation
• Judgment on Accuracy: Recognizes when content or a tool output needs clinical review, and routes it to experts
• Writing: Strong writing with a lens toward product positioning and placement