Senior Digital & CRM Manager (w/ SEO experience)

Role Overview

We are seeking a Senior SEO & CRM Manager to own how the group’s venues are discovered online, converted into bookings, and brought back through CRM and customer engagement activity. This is a hands-on senior role. You will be responsible for improving local search visibility, building and optimising venue pages, managing Google Business Profiles, overseeing reviews, and developing CRM campaigns across approximately 10,000 existing customer records.

What You Will Do

Key responsibilities include local SEO & discoverability, website & conversion, CRM & customer engagement, and reporting & optimisation.

Why It Might Be a Fit

The ideal candidate will be highly proactive and able to assess a venue, identify opportunities, and determine what needs to be done without waiting for step-by-step instructions. You should be equally comfortable with strategy and execution — from identifying SEO opportunities and implementing structured data to building pages, sending campaigns, and responding to reviews.

Requirements

• Minimum 5 years of hands-on local SEO experience, preferably across multiple locations or sites.
• Proven experience managing SEO for multi-location businesses.
• Strong hands-on knowledge of structured data and schema markup, including LocalBusiness, Hotel, and Event schema.
• Experience building and optimising website pages through a CMS.
• Proven experience with email marketing and/or CRM platforms, including campaign creation and deployment.
• Experience managing and responding to reviews at scale.
• Strong understanding of local SEO, Google Business Profiles, NAP consistency, listings, and local search optimisation.
• Ability to work independently from business objectives and context rather than requiring step-by-step briefs.
• Comfortable balancing strategic thinking with hands-on execution.
• Strong analytical and reporting skills with the ability to identify issues and recommend practical solutions.
• Excellent written English communication skills.

Benefits

• Dental insurance
• Vision insurance
• Paid holidays
• Relocation assistance