Marketing Lead

Role Overview

We are seeking a bilingual GTM & Product Marketing Lead to build and execute North American B2B go-to-market strategy. This is not a traditional communications-only marketing role. You will shape how the company positions its products, enters target markets, launches new solutions, enables the sales team, and communicates with highly technical AI and robotics customers.

What You Will Do

Develop and execute North American go-to-market strategies for robotics and embodied AI products. Define priority customer segments, use cases, buyer personas, messaging, launch plans, and market-entry strategies. Translate company and product strategy into measurable marketing programs and campaigns.

Why It Might Be a Fit

5+ years of experience in B2B product marketing, go-to-market strategy, growth marketing, or integrated marketing. Demonstrated experience developing and executing GTM strategies for technical B2B products. Background in AI, SaaS, enterprise software, cloud infrastructure, developer tools, data platforms, or another technology-driven sector.

Requirements

• 5+ years of experience in B2B product marketing, go-to-market strategy, growth marketing, or integrated marketing
• Demonstrated experience developing and executing GTM strategies for technical B2B products
• Background in AI, SaaS, enterprise software, cloud infrastructure, developer tools, data platforms, or another technology-driven sector
• Strong understanding of product positioning, customer segmentation, product launches, sales enablement, and demand generation
• Excellent written, verbal, and visual communication skills
• Strong design judgment and the ability to recognize and produce premium-quality branding and marketing materials
• Ability to understand complex technical concepts and turn them into clear, persuasive market narratives
• Experience working closely with product, sales, engineering, and executive teams
• Comfortable operating hands-on in a fast-moving and internationally distributed organization

Benefits

• Comprehensive benefits package