Web Marketing Manager

Role Overview

The Web Marketing Manager owns the strategy for the Jane marketing website, translating business goals into a concrete roadmap and making clear decisions on what to build and what to leave behind. They partner with the web platform and enablement function to connect strategic direction to platform capabilities, tooling, and execution.

What You Will Do

The Web Marketing Manager will own the strategy for the Jane marketing website, connect strategy to the customer and to performance, direct organic and answer engine presence, and bring an experimentation mindset. They will also partner with the web platform and enablement function.

Why It Might Be a Fit

The ideal candidate will have solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline, including experience owning strategy for a substantial website or digital property. They will also have experience treating a website as a genuine growth channel, deep fluency in information architecture and navigation, and strong analytical instincts.

Requirements

• Solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline
• Experience owning strategy for a substantial website or digital property
• Experience treating a website as a genuine growth channel
• Deep fluency in information architecture and navigation
• Strong analytical instincts
• Real experience running A/B tests and CRO growth experimentation at scale
• SEO/AEO fluency
• Comfort working in a modern CMS (we use WordPress)
• Experience with CRO tools (Optimizely, Contentful, Webflow, etc.)
• Understanding of responsive design, accessibility and testing across devices
• Excellent communication and storytelling
• Genuine curiosity about Jane’s mission and about the healthcare practitioners we build for

Benefits

• Comprehensive benefits package
• Regular career development conversations with your manager
• Compensation will grow as you gain experience and contribute meaningfully to our mission