Director – Integrated Marketing & Growth Strategy

Role Overview

The Director – Integrated Marketing & Growth Strategy will lead a dedicated team responsible for providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. The incumbent will develop and deploy measurable, strategic marketing activities, reaching targeted customers and industry influencers.

What You Will Do

Responsibilities include working closely with the Vice President of Marketing to establish centers of expertise across the Marketing Team, utilizing CRM systems, SEO/SEM, marketing automation, and analytics tools to track key initiatives effectiveness, and implementing and leading monthly GTM Cycle.

Why It Might Be a Fit

The successful applicant will have a strong knowledge of digital and traditional media, experience leading transformational projects, and a proven success in launching new products and/or services into new and existing markets.

Requirements

• Bachelor’s degree in marketing, communications or related field, ideally with post-graduate degree in General Business or Marketing.
• Minimum seven years’ experience in business management roles, industry experience a plus.
• Strong knowledge of digital and traditional media with ability to develop new strategies to reach and influence customers.
• Experience leading transformational projects and developing high-performing teams
• Proven success in launching new products and/or services into new and existing markets.
• Knowledge, Skills, Abilities & Competencies: Challenger Mindset, Overhead budgeting, forecasting and tracking at a deep level, Excellent planning, organizational and delivery skills, Strong collaborative, interpersonal and presentation skills, with experience working with and influencing colleagues at all levels, Knowledge of Salesforce, Eloqua Marketing Automation System, Optimizely CMS, Digital Asset Management or equivalent Cloud-based software platforms, Data-Driven Decision-Making to fuel Retail and Market share Growth

Benefits

• Medical, dental, and vision insurance
• 401 (k) retirement plan
• Paid time off and paid holidays