Digital Marketing Specialist

Role Overview

Responsible for executing and optimizing the company’s digital presence across all owned, earned, and paid channels, with a focus on the unique buying cycles and audience complexity of JDS’ customers.

What You Will Do

Develop and manage an annual digital marketing strategy, oversee paid digital advertising, plan and publish email marketing campaigns, and monitor and improve organic search engine optimization (SEO).

Why It Might Be a Fit

Requires a deep understanding of how businesses buy, ability to connect activity to broader business outcomes, and proficiency in Google Analytics and Tag Manager, CRM reporting, email analytics, and ad platform dashboards.

Requirements

• Bachelor’s or associate degree from an accredited college or university
• 2 years marketing experience or equivalent experience
• Major coursework in marketing, strategic communications, digital marketing, or related field (preferred)
• Proficient in Google Analytics and Tag Manager, CRM reporting, email analytics, and ad platform dashboards
• Working knowledge of SEO, paid search, digital advertising, email marketing automation, and content marketing