Marketing and Audience Growth Partner

Role Overview

Join an early-stage lifestyle and e-commerce brand focused on books, reading, and community. This freelance role combines strategic marketing leadership with hands-on execution across multiple growth channels.

What You Will Do

Help define target audiences, develop compelling storytelling, and build a repeatable system for sustainable audience growth. Connect social media, content, SEO, email, products, partnerships, events, and community initiatives into one integrated approach.

Why It Might Be a Fit

This is an opportunity for an independent marketer to shape an evolving brand while directly influencing audience engagement, community development, and commercial growth.

Requirements

• Currently based in South Africa
• 2–3 years of relevant, recent experience in digital marketing, audience growth, content strategy, community building, or a closely related field
• Strong understanding of how different audiences behave across digital platforms, demographics, and online communities
• Demonstrated experience developing and implementing content, community, audience-growth, or digital marketing strategies
• Comfortable combining strategic thinking with hands-on execution when required
• Strong analytical skills and the ability to test ideas, interpret performance data, and turn findings into practical recommendations
• Commercial awareness and the ability to work effectively with limited marketing budgets
• Strong understanding of brand storytelling and how it contributes to audience engagement and business growth
• Curious, adaptable, and comfortable working with an evolving early-stage brand
• Willingness to challenge assumptions constructively and change direction when evidence indicates a stronger approach
• Strong ownership, independence, and organization when working in a flexible freelance environment
• Ability to demonstrate measurable results through relevant case studies or previous projects
• Experience with audience growth, community development, content strategy, or digital experimentation is particularly valuable

Benefits

• Freelance / consulting engagement based in South Africa
• Flexible, project- and needs-based working arrangement
• Remote position
• Rate of R390 per hour
• Opportunity to work closely with an early-stage lifestyle and e-commerce brand
• Significant autonomy and ownership over marketing and audience-growth initiatives
• Opportunity to shape the initial marketing, content, and audience-growth system
• Hands-on exposure across social media, content, SEO, email, partnerships, events, community, and experimentation
• Opportunity to directly measure the impact of marketing initiatives and adapt strategy based on real-world results
• Flexible involvement that can expand during launches, campaigns, events, and growth experiments
• Practical, evidence-led environment where ideas are tested rather than assumed to work
• Opportunity to contribute to the development of a growing brand and its customer community