Principal Product Marketing Manager, Financial Services

Role Overview

Join a high-impact leadership role where you will shape the market success of innovative financial services products by defining positioning, driving go-to-market strategy, and accelerating growth through data-driven decision-making.

What You Will Do

Define and evolve product positioning and messaging strategies, lead end-to-end go-to-market initiatives, partner cross-functionally with Product, Sales, Marketing, and Data teams, leverage analytics to identify growth opportunities, and design and implement AI-driven approaches.

Why It Might Be a Fit

Ideal for a strategic marketer who thrives in fast-paced technology environments and enjoys influencing business outcomes across multiple functions. Significant ownership and visibility, with the chance to lead complex initiatives, leverage AI-powered marketing approaches, and directly influence product and business strategy.

Requirements

• 10+ years of experience in product marketing, product management, strategy, consulting, finance, sales, or related fields with increasing responsibility and ownership
• Proven experience within financial services, fintech, payments, or closely related industries
• Demonstrated success leading complex cross-functional initiatives and influencing senior stakeholders without direct authority
• Strong track record of owning business outcomes and driving measurable growth in technology or high-growth organizations
• Exceptional communication and storytelling skills, with the ability to simplify complex concepts into compelling narratives
• Advanced analytical capabilities with experience leveraging customer research, market intelligence, and business performance metrics to inform strategy
• Experience using data tools such as SQL, Looker, or similar analytics platforms
• Practical experience applying AI tools and technologies to improve go-to-market execution, customer insights, or strategic decision-making
• Strong customer-centric mindset with the ability to anticipate market needs and translate insights into long-term growth strategies
• Ability to navigate ambiguity, establish direction, and create alignment across diverse teams and stakeholders

Benefits

• Competitive compensation package ranging from $180,000 to $220,000 CAD
• Flexible remote work environment that supports work-life balance
• Equity participation opportunities
• Pension plan contributions and matching programs
• Comprehensive medical, dental, wellness, life, and disability insurance coverage
• Flexible paid time off and generous leave policies
• Enhanced parental leave support
• Wellness allowance and health-focused benefits
• Professional development, learning resources, and career growth opportunities
• Volunteer time off and community engagement initiatives
• Employee resource groups, networking opportunities, and social programs
• Computer purchase assistance program
• Inclusive, collaborative, and high-performance work culture with global career mobility opportunities