Senior Digital Marketing Specialist

Role Overview

Join a fast-scaling digital healthcare environment where performance marketing plays a critical role in driving patient acquisition and business growth. This is a hands-on, execution-focused role where you will build and optimize paid media channels from the ground up, with a strong emphasis on measurable results and rapid experimentation.

What You Will Do

Build and scale paid social acquisition channels, own and optimize Google Ads campaigns, design and execute structured experimentation frameworks, manage CRM campaigns and automation workflows, and oversee performance reporting.

Why It Might Be a Fit

This is a high-impact opportunity for a marketer who thrives in testing, iterating, and scaling performance channels in a data-driven environment. You will collaborate closely with growth, product, and clinical teams to ensure alignment across messaging, compliance, and conversion strategy.

Requirements

• Extensive hands-on experience in performance marketing, with strong expertise in paid social and paid search channel management.
• Proven ability to build and scale campaigns from early-stage or low-volume environments into high-performing acquisition engines.
• Strong proficiency in Meta Ads Manager, Google Ads, and GA4, with experience using data to drive optimization decisions.
• Experience with CRM platforms such as Braze or similar tools, as well as reporting tools like Looker Studio (or equivalent).
• Strong analytical mindset with a structured, test-and-learn approach to marketing optimization.
• Ability to manage multiple priorities in a fast-paced, execution-heavy environment.
• Understanding of the Australian digital marketing landscape is highly valued.
• Experience in healthcare, wellness, or regulated industries is a plus but not mandatory, with awareness of compliance considerations.
• Strong communication skills and ability to work effectively in cross-functional, remote teams.

Benefits

• Competitive salary ranging from $150,000 to $180,000 + superannuation.
• Fully remote working arrangement.
• 33 days of annual leave (including bank holidays) plus additional leave entitlement after 2 years of service.
• Extra paid day off for your birthday.
• Company share scheme for eligible employees.
• Enhanced maternity and paternity leave policies.
• Performance-based bonus incentive scheme.
• Opportunity to build and scale paid media channels in a high-growth, mission-driven environment.
• Clear progression pathway toward a Growth Manager role as the team expands in Australia.