Senior Manager – Lifecycle Marketing & CRM

Role Overview

This role is centered on driving end-to-end lifecycle marketing strategy for fast-growing consumer brands, with a strong focus on retention, engagement, and long-term customer value. You will lead CRM strategy across email, SMS, loyalty, referral, and subscription programs while managing key client relationships in a fast-paced agency environment.

What You Will Do

Lead lifecycle marketing strategy, oversee end-to-end email and CRM campaign execution, analyze performance data, develop and optimize subscription, loyalty, and referral programs, and collaborate with internal teams.

Why It Might Be a Fit

This position requires strong client leadership skills, deep expertise in CRM tools, and the ability to balance strategic thinking with detailed execution. You will play a critical role in shaping growth strategies and ensuring measurable results for a portfolio of DTC brands.

Requirements

• 3–5+ years of experience in email and lifecycle marketing within e-commerce or DTC environments
• Strong hands-on experience with CRM and ESP platforms, particularly Klaviyo
• 2+ years of experience in an agency environment managing multiple clients and stakeholders
• Proven ability to manage client relationships, set expectations, and navigate challenging conversations with professionalism
• Experience building and optimizing subscription, loyalty, or retention programs
• Strong analytical skills with the ability to interpret data and drive decision-making
• Excellent communication, presentation, and organizational skills with strong attention to detail

Benefits

• Competitive salary package
• Comprehensive health, dental, and vision insurance
• Flexible work arrangements with remote-first options
• 401(k) retirement plan with employer match
• Professional development and continuous learning opportunities
• Inclusive, collaborative, and innovation-driven work culture
• Opportunity to work with high-growth consumer brands and impactful marketing strategies