Senior Marketing Automation & Lifecycle Manager

Role Overview

Lead the strategy, architecture, and execution of a sophisticated lifecycle marketing program that drives customer engagement, adoption, and long-term growth. Design scalable and data-driven experiences that move users through every stage of the funnel.

What You Will Do

Design, implement, and optimize always-on lifecycle marketing journeys, own and evolve the marketing automation architecture, transition lifecycle marketing programs from batch-based campaigns to automated, trigger-driven customer experiences.

Why It Might Be a Fit

Ideal for a strategic thinker who enjoys combining technical expertise with customer-centric marketing innovation. Direct influence on customer retention, revenue growth, and product adoption.

Requirements

• Extensive experience designing and executing end-to-end lifecycle, CRM, or marketing automation programs
• Hands-on expertise with Salesforce Marketing Cloud architecture, implementation, and optimization
• Strong understanding of customer lifecycle management, marketing funnels, and conversion optimization strategies
• Proficiency in SQL and data analysis for audience segmentation, campaign activation, and performance measurement
• Experience collaborating closely with Product, Engineering, and Data teams in cross-functional environments
• Knowledge of email development, including HTML/CSS and dynamic content personalization techniques
• Strong analytical mindset with the ability to translate performance data into actionable recommendations
• Experience building scalable marketing automation frameworks and customer engagement programs
• Excellent communication and stakeholder management skills
• Ability to balance strategic planning with hands-on execution in a fast-paced environment

Benefits

• Competitive total compensation package ($125,000–$135,000 CAD)
• Equity participation through stock options
• Comprehensive medical, dental, life, disability, and wellness coverage
• RRSP plan with employer matching contributions
• Flexible remote-first work environment
• Generous paid time off and flexible leave policies
• Enhanced parental leave and family support benefits
• Professional development and training opportunities
• Health and wellness allowance
• Volunteer time off and community engagement opportunities
• Employee resource groups, networking initiatives, and social programs
• Computer purchase program and home office support