Go To Market Manager – Tractors

Role Overview

The Go To Market Manager – Tractors is responsible for developing and executing market tactics that maximise sales performance, customer adoption, and dealer engagement across the John Deere tractor portfolio.

What You Will Do

Analyse market trends, customer feedback, and competitive activity to identify opportunities for growth and increased market share. Develop and execute market-specific go-to-market plans, messaging, and marketing tactics.

Why It Might Be a Fit

Strong understanding of the agricultural industry, tractor applications, and customer requirements. Experience working with dealer networks and go-to-market activities.

Requirements

• Experience in marketing, sales, product support, product management, or a related commercial role.
• Strong project management, organisational, and stakeholder management skills.
• Excellent communication, presentation, and training delivery skills.
• Knowledge of agricultural equipment, tractor applications, and customer needs.
• Ability to analyse market, customer, and sales data to support decision-making.
• Experience working with dealers and customers in a field-based environment.
• Proficiency in Microsoft Office applications.
• Full driving licence and willingness to travel as required.

Benefits

• Full driving licence and willingness to travel as required.