Senior Product Marketing Manager – Workday Product

Role Overview

As a Product Marketing Manager, you will lead the execution of product marketing initiatives for our Workday Products Business Unit, supporting the delivery of growth objectives through clear positioning, effective go-to-market plans, and strong sales enablement.

What You Will Do

Your key responsibilities will include owning and delivering Product Marketing Plans, leading Positioning and Messaging development, delivering Go-to-Market and Launch Execution, supporting Sales Enablement and Demand Support, and supporting Competitive, Market, and Customer Insight activities.

Why It Might Be a Fit

We are looking for a candidate with proven experience in a Product Marketing, Go-to-Market, or related marketing role within a technology or professional services environment, with a strong understanding of CRM, marketing automation, and performance measurement frameworks.

Requirements

• Proven experience in a Product Marketing, Go-to-Market or related marketing role within a technology or professional services environment.
• Demonstrated experience developing positioning, messaging, and value propositions for products or solutions.
• Experience executing product launches and structured go-to-market plans aligned to commercial objectives.
• Strong collaboration skills with experience working cross-functionally with Product, Sales, and Marketing teams.
• Commercial awareness with an understanding of pipeline generation and revenue contribution.
• Experience developing sales enablement materials and supporting demand generation initiatives.
• Solid understanding of CRM, marketing automation, and performance measurement frameworks.
• Strong written, verbal, and presentation skills with the ability to communicate complex ideas clearly and confidently.

Benefits

• Competitive salary
• Benefits package
• Opportunities for growth and development
• Diverse and inclusive work environment
• Flexible working arrangements