Director, Data Strategy & Analytics, Retail

Role Overview

Kepler is seeking a dynamic and data-driven Director of Data Strategy & Analytics for Retail to spearhead initiatives across a portfolio of Retail marketing clients. The role requires a leader with a deep understanding of the paid media ecosystem, exceptional data acumen, and the ability to translate complex analytics and insights into strategic opportunities.

What You Will Do

The Director will lead a talented team, driving innovation and excellence in data analytics to enhance media program optimization, develop a consultative partnership with clients, and establish actionable measurement roadmaps across accounts.

Why It Might Be a Fit

The successful candidate will have 6-8 years of experience working with data for major digital media platforms, experience managing and building client relationships, and advanced proficiency in retail measurement.

Requirements

• 6-8 years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a variety of digital channels (Search, Display, Social, Video, and Email)
• Experience managing and building client relationships, highlighting the role of data strategy and analytics by developing and delivering strategic solutions for clients
• Proven success at translating complex insights and analytics into materials for executive-level audiences
• Advanced proficiency in retail measurement, with 4-6+ years of experience working with data from Retail Media Networks, including Amazon Advertising, Walmart Connect, and Target Roundel
• Hands-on experience using data clean rooms for measurement and insights around customer and media efficiency
• Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling, LTV), and the design and execution of media tests including audience and geo-based incrementality experimentation
• Comfort with full stack of modern marketing data infrastructure (ETL tools, data storage and querying solutions)
• Demonstrated understanding of adtech’s influence on targeting and measurement, with a specific focus on the use of CDPs and online-to-offline solutions
• Appetite for learning new technologies and leveraging AI daily to drive efficiency and innovation
• Expertise in using data and modeling to shape audience segments and predict LTV
• Experience managing an internal team of 5-10+ across multiple locations, while coordinating cohesive account strategy with cross-department leadership

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave – 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year