Head of Marketing Effectiveness

Role Overview

Lead the development and acceleration of Kering’s Marketing effectiveness framework, primarily focused on Marketing Mix Modeling (MMM), and drive data-informed spend reallocation decisions.

What You Will Do

Define and own the strategic vision and roadmap for the Group’s Marketing effectiveness framework, drive the MMM agenda, and translate model outputs into clear, actionable spend reallocation recommendations.

Why It Might Be a Fit

15+ years of experience in Marketing effectiveness, analytics, econometrics, or data science, with significant, hands-on experience in Marketing Mix Modeling, and strong influencing and presentation skills.

Requirements

• 15+ years of experience in Marketing effectiveness, analytics, econometrics, or data science
• Significant, hands-on experience in Marketing Mix Modeling
• Strong influencing and presentation skills
• Proven experience managing and developing cross-functional teams
• Familiarity with AI/ML tools and their application to accelerate analytical workflows
• Experience working in a global complex environment

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness program
• Visa sponsorship
• Relocation assistance