Principal Product Marketing Manager

Role Overview

A senior strategic leader within Product Marketing, setting the direction for how KnowBe4 positions, launches, and grows a major portfolio or platform pillar.

What You Will Do

Drive product and portfolio positioning and messaging strategy, set go-to-market strategy, and represent Product Marketing in front of senior leadership and industry analysts.

Why It Might Be a Fit

The role requires a highly strategic, experienced product marketer who can operate with significant autonomy, translate ambiguous market signals into clear strategy, and represent Product Marketing in front of senior leadership, industry analysts, and top customers.

Requirements

• BA/BS or equivalent working experience
• 8+ years of experience in product marketing
• Extensive experience in the cybersecurity industry and B2B SaaS
• Proven ability to independently set and drive GTM strategy with minimal oversight
• Experience advising Product Management on roadmap and pricing/packaging strategy
• Experience building and maintaining relationships with industry analysts
• Track record of mentoring or informally leading other product marketers
• Exceptional written and verbal communication, storytelling, and executive presence

Benefits

• Company-wide bonuses based on monthly sales targets
• Employee referral bonuses
• Adoption assistance
• Tuition reimbursement
• Certification reimbursement
• Certification completion bonuses