Staff GTM Process Analyst

Role Overview

The Staff GTM Process Analyst will own the systems behind inbound and product-led growth, shaping how demand is captured, scored, and routed to help LastPass deliver on its mission.

What You Will Do

The role involves owning configuration, troubleshooting, and optimization of Marketo, lead and PQL scoring models, and core integrations between Marketo, Salesforce, and other GTM tools.

Why It Might Be a Fit

The ideal candidate will have experience in Marketing Operations, Marketing Systems, or GTM Operations, hands-on expertise administering Marketo, and strong working knowledge of Salesforce CRM concepts.

Requirements

• Experience in Marketing Operations, Marketing Systems, or GTM Operations supporting inbound, demand generation, or PLG motions in a B2B SaaS environment
• Hands-on expertise administering Marketo, including workflows, lifecycle stages, scoring, routing, campaign management, and Salesforce integration
• Strong working knowledge of Salesforce CRM concepts and how data flows across GTM systems, with strong SQL skills for analysis, validation, and issue resolution
• Ability to independently own techno-functional deliverables across requirements, design, testing, and deployment, including functional specs and user stories
• Solid understanding of lifecycle marketing, audience segmentation, and marketing automation workflows, with a background in Business, Marketing, Computer Science, Engineering, or a related field, or equivalent experience

Benefits

• Competitive compensation
• Flexible Paid Time Off policies
• Parental leave
• Comprehensive health coverage
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities
• Peer-to-peer recognition through Quantum Workplace
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility