Product Marketing Manager

Role Overview

The Product Marketing Manager will lead end-to-end outbound marketing for the Built-in appliance category and drive brand awareness and revenue growth in the UK. The role involves building target audience understanding, defining marketing strategies, and launching products. The manager will work closely with sales teams, product teams, and marketing agencies to achieve target KPIs and business goals.

What You Will Do

The Product Marketing Manager will be responsible for building target audience understanding, defining brand and product value positioning, building marketing message houses, and analysing marketing performance. The role also involves launching products, managing key KPIs, and working with agencies to deliver strategy and create compelling on-brand execution.

Why It Might Be a Fit

The ideal candidate will have 4+ years of experience in B2C consumer goods product & brand marketing, with a strong command of timelines, budgets, and KPIs. The candidate should be able to analyse marketing performance and derive consumer insights, and have experience working closely with agencies and internal creative teams.

Requirements

• Bachelor’s degree or higher in marketing, business, product development, or related field (or equivalent experience)
• 4+ years in B2C consumer goods product & brand marketing; home/appliance/electronics background preferred
• End-to-end management of large-scale campaigns and product launches
• Ability to analyse marketing performance and derive consumer insights
• Ability to work closely with agencies and internal creative teams
• A ‘people person’ who thrives on stakeholder management, candid communication, and problem-solving with empathy

Benefits

• Pension
• Private Healthcare for Employee & Family
• 25 Days’ Annual Leave (+ Public Holidays)
• Staff Discount
• Subsidised Cafeteria