Director, Channels Growth & Strategy

Role Overview

The Director, Channels Growth & Strategy is responsible for defining and executing comprehensive growth strategies that drive audience, subscriber acquisition, engagement, and retention across Lionsgate’s streaming and digital distribution ecosystem.

What You Will Do

Develop and lead the growth marketing strategy across Lionsgate’s streaming and channels ecosystem (SVOD, AVOD, FAST), shaping initiatives and campaigns that drive audience growth, subscriber acquisition, engagement, and retention while reducing churn.

Why It Might Be a Fit

The ideal candidate brings a strong balance of strategic brand thinking, analytical rigor, and operational leadership, with a deep understanding of the streaming landscape and partner ecosystems.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or related field, or equivalent work experience
• 10+ years of experience in growth marketing, lifecycle/CRM, subscriber marketing, performance media, and/or digital strategy within entertainment, media, or streaming
• Strong conceptual and aesthetic sensibility paired with strategic business acumen
• Deep understanding of the evolving media landscape, including FAST, AVOD, SVOD, and global distribution ecosystems
• Exceptional communication and presentation skills, with the ability to influence senior executives and stakeholders
• Strategic, highly collaborative leader with strong storytelling skills and the ability to translate data into clear, compelling business insights
• Deep knowledge of the evolving streaming landscape, including ad-supported models, subscription ecosystems, and emerging distribution channels

Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching