Senior Director, Performance Marketing Operations – O&O Lead Generation (Local Hero)

Role Overview

The Senior Director of Performance Marketing Operations will drive the operational execution of pay-per-call, pay-per-lead, and CPA marketing programs, working closely with the President and COO to translate business strategy into scalable execution.

What You Will Do

The ideal candidate will oversee the operational implementation and ongoing performance of multiple acquisition channels, ensuring programs are launched efficiently, measured accurately, continuously optimized, and positioned for profitable growth.

Why It Might Be a Fit

The ideal candidate will have deep experience in pay-per-call and pay-per-lead marketing within an Owned & Operated (O&O) environment, with a strong understanding of operational metrics and advanced analytical skills.

Requirements

• 7+ years of progressive performance marketing experience
• Bachelor’s degree in Business, Marketing, Analytics, Finance, or a related field
• Demonstrated leadership experience managing complex, cross-functional initiatives
• Deep understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models
• Strong understanding of operational metrics including CPL, RPC, conversion rates, ROI, profitability, customer acquisition costs, and lead quality
• Advanced analytical skills with exceptional proficiency in Excel/Google Sheets
• Hands-on media experience in one or more digital media platforms (Google, Meta, Tik Tok, etc)
• Knowledge of AI-powered call center or voice agent programs

Benefits

• Flex PTO plan
• Generous holidays including a reduced schedule between Christmas and New Year’s
• Strong health plans
• Dental and vision premiums covered
• Flexible Spending Accounts Plan
• Matching traditional and Roth 401k
• Employee Assistance Program
• Supplemental tenure-based leave: self-care and family first
• Life Insurance
• Legal Assistance plan
• Pet Insurance discount through the ASPCA